18+ years behind some of the biggest names in direct response. Billions in revenue. A handful of lessons most agencies charge a lot to ignore.
"Anna doesn't just run campaigns. She understands the whole system: revenue, risk, positioning. She's the rare person who sees all four dimensions at once."
"She compressed our entire Q1 timeline by three months. That's not an exaggeration. That's what happens when someone who's actually done it at scale takes the wheel."
The only four things that matter in any business context. Everything I do traces back to at least one of these.
Can you generate more revenue or protect what's already there? I architect systems that answer yes to both, at scale and sustainably.
See the proof →If you can compress timelines and eliminate drag, you're irreplaceable. My AI-native workflows and the education around them do exactly that for the teams I work with.
How it works →A decade-plus of high-stakes launches means I see the blunders before they happen. Pattern recognition isn't a soft skill, it's a revenue-protection system.
Let's talk risk →Status in your market isn't accidental. I help brands sharpen positioning until they're the obvious choice: not the loudest, but the most trusted.
Real examples →A decade-plus in the room with the biggest names in direct response, live events, and health e-commerce. Here's what the work actually looked like.
Led full-funnel execution for Tony Robbins' largest virtual event of the year. Directed 200+ video ads and 400+ static creatives across paid, email, social, and livestream, delivering $1M+ in upsell revenue and aligning 10+ departments from kickoff to close.
Returned at even greater scale. $4M+ ad spend, 300+ assets, new video ads every 12 to 24 hours to beat fatigue. Built the rapid-iteration system that kept creative fresh and conversion high across the full launch window.
Nearly a decade as the primary campaign architect behind Dean Graziosi's flagship launches: Knowledge Business Blueprint, Mastermind.com, and some of the biggest online events in personal-development history.
Sold out a legendary London boxing venue with zero paid media. As Creative Director and Organic Lead, built the attendee journey around two live book launches, drove a 30% registration spike in the final two weeks, and hit 76M impressions on storytelling alone.
Built a quiz funnel that scaled a supplement on Meta for 12+ months with zero ad rejections while the rest of the category was getting suspended. The strategy: stop selling, start asking. Education as a compliance moat.
Performance strategy for RealDose Nutrition and the Health Profits Summit: direct-response fundamentals applied to a compliance-heavy category, converting at scale across paid, email, and live-event funnels.
557% ROI on a $5K cross-platform campaign. Black Friday beat by 183%. Built a five-tier product ladder in 60 days to lift retention, upsells, and repeat purchase.
Turned a Facebook page into a movement. Grew the community from under 10K to 1M+ in a year through paid, affiliate, and chatbot funnels, with a 142% lift in organic revenue.
Built the funnel, content engine, and continuity program that sold nearly 1,000 courses at $997 in under three weeks to a highly engaged creator audience.
"Anna is IT when it comes to anything involving marketing. She architected entire ecosystems that drove results at extraordinary scale."
"She doesn't just launch. She architects machines that move markets, and takes chaos and turns it into clarity."
"In high-stakes marketing with tight deadlines, Anna leads with both precision and compassion. If you get the chance to work with her, take it."
"If there's one word to describe Anna, it's unstoppable. She's not just great at what she does, she makes everything around her better."
Not everyone is ready for the same thing. Here's where to start, and where it leads.
Where you build your foundation: clarity on who you are, what you stand for, and how you show up in the digital world. Structured. Decisive. Yours.
You've completed the Daily Planning System. Now we build the garden. Sustainable content, audience, and business growth, no hustle culture. Just consistent, compounding work.
Ready to go deeper? Book a call and let's talk about what you're building, where it's stuck, and what it would take to move fast. Intentionally limited spots.
Marketing strategy. AI workflows. The intersection of data and intuition. Sent when there's something worth saying, not on a production schedule. Real talk from someone who's been behind the curtain for 18 years.
Music as methodology. An extension of the same philosophy that drives the work: pattern, rhythm, intention. A sonic companion to the ideas. Drop incoming.
The book that synthesizes everything: the patterns behind performance, the science of strategic momentum, and a framework for building what lasts.
If you're building something real and want a conversation with someone who's done it at scale, let's find 30 minutes.
Book a call with Anna →