15+ years behind some of the biggest names in direct response. Billions in revenue. A handful of lessons most agencies charge a lot to ignore.
"Anna doesn't just run campaigns — she understands the whole system. Revenue, risk, positioning. She's the rare person who sees all four dimensions at once."
"She compressed our entire Q1 timeline by three months. That's not an exaggeration. That's just what happens when someone who's actually done it at scale takes the wheel."
The only four things that matter in any business context. Everything I do traces back to at least one of these.
Can you generate more revenue or protect what's already there? I architect systems that answer yes to both — at scale, sustainably.
See the proofIf you can compress timelines and eliminate drag, you're irreplaceable. My AI-native workflows do exactly that for the teams I work with.
How it worksA decade of high-stakes launches means I see the blunders before they happen. Pattern recognition isn't a soft skill — it's a revenue protection system.
Let's talk riskStatus in your market isn't accidental. I help brands sharpen their positioning until they're the obvious choice — not the loudest, but the most trusted.
Real examplesA decade-plus in the room with the biggest names in direct response, live events, and health e-commerce. Here's what the work actually looked like.
Tony Robbins — Virtual Event
Led full-funnel execution for Tony Robbins' largest virtual event of the year. Directed 200+ video ads and 400+ static creatives across paid, email, social, and livestream — delivering $1M+ in upsell revenue and aligning 10+ departments from kickoff to close.
Full Case Study →Tony Robbins — 2025 Scale-Up
Returned at even greater scale. $4M+ ad spend, 300+ assets, new video ads every 12–24 hours to beat fatigue. Built the rapid iteration system that kept creative fresh and conversion high across the full launch window.
Full Case Study →Dean Graziosi — KBB & Mastermind
Nearly a decade as the primary campaign architect behind Dean Graziosi's flagship launches — Knowledge Business Blueprint, Mastermind.com, and some of the biggest online events in personal development history.
Full Case Study →Gary Vaynerchuk — York Hall, London
Sold out a legendary London boxing venue — York Hall, where British boxing legends have fought since 1929 — with zero paid media. As Creative Director and Organic Lead Strategist, built the full attendee journey around two live book launches, drove a 30% registration spike in the final two weeks, and hit 1M+ impressions at launch using organic storytelling alone. Gary Vee stood in an actual boxing ring.
Full Case Study →Health E-Commerce — Weight Loss Brand
Built a quiz funnel that scaled a weight loss supplement on Meta for 12+ months without a single ad rejection — while the rest of the industry was getting accounts suspended. The strategy: stop selling, start asking. Education as a compliance moat. 200%+ ROI at peak performance.
Full Case Study →Real Dose Nutrition — Health Profits Summit
Performance marketing strategy for Real Dose Nutrition and the Health Profits Summit — direct response fundamentals applied to a compliance-heavy health category, converting at scale across paid media, email, and live event funnels.
Full Case Study →Frank Kern Edition
20+ years of studying the masters — distilled into 10 principles, translated into plain language, backed with real campaign receipts. This is the philosophy behind every campaign I've ever built that actually worked.
No gatekeeping. No fluff. Just the actual stuff.
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Starts April 1st, 2026
An intensive designed to rewire how you think about growth, strategy, and what you're actually worth in the market. Join the cohort that's done playing small.
Not everyone is ready for the same thing. Here's where to start — and where it leads.
Step 01 — Entry Point
Claim your territory online
Where you build your foundation — clarity on who you are, what you stand for, and how you show up in the digital world. Structured. Decisive. Yours.
Step 02 — Next Level
Grow what lasts
You've completed the Daily Planning System. Now we build the garden. Sustainable content, audience, and business growth — no hustle culture. Just consistent, compounding work.
Step 03 — Direct Access
Real strategy. Limited availability.
Ready to go deeper? Book a call and let's talk about what you're building, where it's stuck, and what it would take to move fast. Intentionally limited spots.
Marketing strategy. AI workflow. The intersection of data and intuition. Sent when there's something worth saying — not on a production schedule. Real talk from someone who's been behind the curtain for 15 years.
🎵 Coming Soon — The Album
Music as methodology. An extension of the same philosophy that drives the work — pattern, rhythm, intention. A sonic companion to the ideas. Drop incoming.
📖 Now Writing
The book that synthesizes everything — the patterns behind performance, the science of strategic momentum, and a framework for building what lasts.
If you're building something real and want a conversation with someone who's done it at scale — let's find 30 minutes.
Book a Call With Anna →